It's rubber to say that YouTube is the virtually pop video platform out there.

The simplicity of YouTube is one of the many reasons why information technology has exploded in popularity over the years. YouTube makes it then easy for content creators to share their content with a large audition. And every bit a result, there's a wide range of content to choose from. So whether it'southward endless beauty tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has it all. In the millions of YouTube channels out there, you're guaranteed to observe at least a few that strike you as interesting. Permit's just say, on YouTube there'due south something for anybody.

The starting time ever video uploaded to YouTube was on April 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since then, YouTube has come a long, long fashion. It went from 0 to 1 billion viewers in a decade…that'due south quite a journey. But it isn't simply fun and games. There's more to YouTube. This amazing platform can help yous abound your ecommerce business concern in 2021.

Past the manner, our Youtube guide here helps you build your Youtube aqueduct from scratch, requite your audience the content they want to see, AND brand money from it. And cheque this resource out for even more tips on how to make money on YouTube.

Here are the meridian 10 YouTube statistics that you lot demand to know about in 2020, in order to stay alee of your competition.

1. Monthly Agile YouTube Users

youtube monthly 2.3 billion users According to the latest YouTube statistics, the video-sharing platform has 2.3 billion users worldwide equally of 2021 (Statista, 2021). It's ranked every bit the second-nigh popular social network, and the only platform that has more agile users than YouTube is Facebook.

These 2.3 billion users are divers as viewers who log into the site at least once per month. Because YouTube videos can also be viewed without using Google accounts, such every bit via the autoplay feature in WhatsApp , YouTube'southward reach is really higher.

This YouTube user statistic can be of huge value to marketers in 2021. When more than two billion users are logging in every calendar month to watch videos on YouTube, at that place's a massive and agile market that marketers have the potential to tap into. And with an even wider reach, YouTube will certainly show to exist a great platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the offset YouTube statistic we shared didn't become your attention, this one surely will. 79 percent of cyberspace users say they have a YouTube business relationship (Datareportal, 2019).

Created in 2005 by three former Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for US$1.65 billion, and now YouTube operates as i of Google's subsidiaries. Since the creation of YouTube, its mission has been to provide fast and easy video access to users, and the power to share videos frequently. And since then, it has grown beyond expectation. It'southward no secret that YouTube is a continuously growing social media platform, simply there are many reasons that have contributed to its success today. One of the main reasons YouTube manages to concord its dominant identify in the industry is because of how accessible information technology is. YouTube makes it so easy to get started and share your content with a large audition. The simplicity with which people can get started on YouTube has contributed immensely to alluring millions of content creators around the globe.

YouTube Is the Second-Most Popular Search Engine After Google

Non only is YouTube the second-most popular social media platform, but it also holds the aforementioned title for search engines.

YouTube is the second-near popular search engine right afterwards Google. In fact, it receives more searches per month than the likes of Microsoft Bing, Yahoo, AOL, and Ask.com combined.

As mentioned earlier, more than than two billion of its users—equivalent to nearly one-third of all internet users—log in each month. But that'south not all. YouTube viewers sentry over i billion hours of videos on its platform every single 24-hour interval and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants it a wide audience reach, which is peculiarly true on mobile devices. The company says information technology reaches more than Usa mobile consumers than any other television network currently does.

The mobile-friendliness of the YouTube app is ane of its most appealing factors and certainly something to have reward of when ad on YouTube .

4. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube so popular and how is it able to generate billions of views every single twenty-four hour period?

To empathise that, we need to take a deeper look at its numbers. YouTube is non but available merely also localized (YouTube, 2021) in over 100 countries . This ways that the platform adapts to the dissimilar languages of the different markets it is in.

This makes it inviting and attractive for its users, which increases engagement and usage. Plus, it tin can exist accessed in 80 different languages. This ranges from the world's nigh spoken languages like English language, Spanish, and Mandarin to more obscure ones similar Azerbaijani, Khmer, and Laotian.

In fact, the majority of videos published on YouTube aren't even in English. According to a survey, ii-thirds (67 percent) of the videos posted by popular YouTube channels are in other languages. Of the rest, just 28 percent are in English language, while the remaining five percent are in English and other languages.

The aforementioned survey also found that even though there were significantly fewer videos in English language, English language-language videos tend to receive effectually iv times more views than videos in other languages.

v. People Enjoy Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people watch one billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Let'south practice the math. If every unmarried person on world watched a video, that'due south effectually viii.4 minutes per twenty-four hour period per person. That's a mindblowing number that just adds to the credibility of video as a content source for people. Another interesting fact is that searches related to the term "how to" are growing 70 percent year over year, according to searchengineland.com. This means that when users are searching for means to acquire something, they rely on video content.

Marketers should exist leveraging the power of video and cater their content according to the growing preference of video content. There are countless means that you can start creating video content on YouTube. Perhaps yous can create a YouTube channel where yous can share updates with your audition, or interact with them and solve their queries or concerns. Or let's say y'all have an online shop and would like to share videos of your products on YouTube with your audition. You can even add together a link to your YouTube profile on your ecommerce store, so your audience knows that they tin can find y'all in that location. And when it comes to posting videos on YouTube daily, information technology doesn't injure to know the best time to mail service on YouTube, and then you tin brand sure that your audience is active, and more probable to view your content.

6. Importance of YouTube for Businesses

Importance of YouTube for Businesses

Equally the importance of video content becomes increasingly axiomatic, more and more businesses are turning to video. Statistics prove that 62 pct of businesses utilize YouTube equally a channel to post video content (Buffer, 2019). It'southward the second most popular channel for businesses to share their video content, with Facebook securing outset place.

YouTube may take gained a lot of popularity every bit a platform for personal video viewing, but it has also been a valuable tool for businesses. Recently, more than and more businesses have started to apply YouTube as a channel to communicate with their existing customers and expose themselves to potential customers. And with the massive accomplish it has, information technology'due south no shocker that businesses are turning to YouTube to expand their marketing efforts.

Sharing has been fabricated piece of cake through the use of YouTube, and it goes both ways. Not only can businesses easily share their news with their audition, or better their brand's visibility, merely at the aforementioned time, they tin can use YouTube as a aqueduct to communicate with their market place and receive feedback from them. This can be done through appointment with the audition in the YouTube comments.

YouTube too gives brands the possibility to customize how their channel looks. To accept total advantage of this, businesses should update their YouTube channel to reverberate their brand identity, in lodge to stand out among the contest. Although it tin can be really piece of cake to set up a YouTube channel, the hard part is to keep working on it and posting regularly to increment subscribers and keep your audience engaged.

Given its multi-faceted benefits and potential, there's much that businesses can gain with YouTube. Yet, just nine pct of all pocket-sized businesses in the U.s. utilise YouTube (Brandwatch, 2020). Producing videos may seem boring and expensive for small-scale businesses, simply there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional person cameras are no longer needed.

7. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. Nosotros're spending more time on our mobile phones than e'er earlier. That's why this adjacent YouTube stat comes as no large surprise. More than 70 percent of YouTube picket time comes from mobile devices (YouTube, 2019).

You and your business organisation simply tin can't afford to ignore the huge potential that mobile has to offer to your brand's visibility. It'due south axiomatic that mobile views accept increased much faster than desktop consumption, and because of this it'southward of import to stay up to date with mobile video trends so that your audition is presented with the content that they want to see. At present while YouTube content is optimized for mobile by default, the important thing to understand is how yous can improve the mobile experience for your audience. Content creators need to keep an eye on their YouTube stats and information for mobile viewers through third party analytics providers, such as comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels across its core audience measurement services.

viii. People Discover New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. 90 per centum of people say they discover new brands or products on YouTube (Thinkwithgoogle, 2019). At present while it doesn't necessarily convince people to buy your products or services, it does go the message across. Consumers rely on video content during every step of the journey. And this piece of information is extremely valuable to marketers.

YouTube can help popularize your production. If you're trying to get into a new market, or increase exposure of a product, you can make a video of that production showcasing its benefits. With video content becoming increasingly competitive, the fundamental to recollect is creativity. The more than creative your content is, the college the chances that you'll go your audition hooked to your style, and curious for more. If your business organization is trying to make the almost out of its video content, you lot should make certain that your video content empowers people to accept activity. Y'all can keep a few things in mind such as positioning your make every bit an expert in your category or niche, past engaging with your audience, answering their questions and concerns, and sharing your brand's ethos and ideas

9. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every infinitesimal worldwide (Tubefilter, 2019). That's 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Wow. To put this into perspective, it would take you close to 82 years to picket the amount of videos uploaded to YouTube in simply an hour. That'due south a lifetime of watching YouTube videos.

And while these numbers are staggering, it's null compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every minute, it'due south no wonder that YouTube is growing its accomplish every bit a channel. And that's why businesses can't beget to ignore YouTube. Businesses can benefit from the use of YouTube past building a customs and interacting with their customers, by showing their products, or by advertising on the platform.

Most Popular Channel Among US Digital Video Viewers

When it comes to the consumption of digital video content in the United states, social media sites outperform the land's biggest news sites as the most popular channels through which consumers practise so.

Of them, YouTube is the dominant force by a far stretch, with nine out of ten digital video viewers in the The states using the platform to consume digital video content (eMarketer, 2019).

That puts YouTube way ahead of its closest competitor, Facebook, which just sixty percent of US digital video viewers employ. This is followed past Instagram at 35 percent and Twitter and Snapchat at 21 percent and eighteen per centum respectively.

These social networks are particularly popular among Millennials and Generation Z, who experts say are not simply spending increasingly more fourth dimension on social media by watching digital videos but also sharing them, which helps to disseminate brand letters.

Comparatively, the most pop news channel for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers.

Conclusion

YouTube is the future of entertainment. Information technology has been for a few years now. And that'southward why you lot and your business should be aware of these important YouTube statistics, so y'all don't overlook YouTube when it comes to your marketing strategy. Nosotros're hoping that these ten YouTube statistics for 2021 have helped explicate why your make should be investing in YouTube and how you can brand sure you're making employ of your resources wisely.

Summary: YouTube Statistics

Hither's a summary of the YouTube statistics y'all need to know in 2021:

  1. YouTube has 2.iii billion users worldwide.
  2. 79 percent of Internet users have their own YouTube business relationship.
  3. YouTube viewers watch over a billion hours of video on the platform every day and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more 100 countries and is available in fourscore languages. (YouTube, 2021)
  5. Everyday people scout 1 billion hours of video on YouTube.
  6. 62 pct of businesses utilise YouTube as a channel to mail service video content.
  7. More than 70 pct of YouTube scout time comes from mobile devices.
  8.  90 percent of people say they observe new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every infinitesimal worldwide.
  10. 90 percent of US digital video viewers use YouTube, the most popular aqueduct for digital video consumption.